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Image tweeted by Ravisutanjani Kumar mentioning Meesho in its legal notice The identity of the users to whom these communications were sent was not disclosed by the company. Meesho went on to say that they are monitoring the situation closely and are considering legal action against those who spread false information about the company. The exact legal action the Company may take at that time will not be disclosed. Ecommerce unicorn Meesho has sent a legal opinion to the CEO of an influencer marketing company who was allegedly involved in a smear campaign against the company on social media. Meesho said it was also sending a legal notice to an influencer who publicly admitted to being paid to post negative content about the company. One of the alleged conversations also revealed that the marketing company`s CEO claimed that one of Meesho`s competitors was his client. E-commerce startup Meesho issued a legal notice to some social media influencers and people who were in contact with those influencers, claiming they had orchestrated a smear campaign against the company. Meesho confirmed that it had sent legal advice in a statement to Entrackr, but declined to provide a copy of the document. Meesho, an e-commerce company, has issued a legal notice to some social media influencers and those who contact those influencers who allegedly orchestrated a smear campaign against the company. In the statement, Meesho claimed that this is not the first time the startup has been targeted by individuals with personal interests, without naming parties. However, the company did not respond to specific questions about the legal action it intends to take in this case. Moneycontrol.com reported that Meesho sent a cease and desist letter to an anonymous influencer marketing executive ordering him to remove the defamatory posts he works on and apologize unconditionally to the company.

After Testbook`s VP of Partnerships, Ravisutanjani Kumar, shared snapshots of defamatory posts against e-commerce brand Meesho on Twitter on June 2, the company has now issued legal opinions against the parties involved. The cease and desist letter, which was reviewed by Moneycontrol, asked the influencer marketer to disclose at the request of whom he worked, remove any defamatory content posted on his instructions, and apologize unconditionally to Meesho. Sources informed Inc42 that Meesho sent a legal notice to Jaymin Shah, 22, CEO of digital media agency Socialgrid Media Ecommerce Unicorn Meesho, sent legal notices to some social media influencers for posting negative reviews of the company on social media. Meesho will continue to monitor the situation and consider tough legal action against those who spread misinformation and lies about the company, the statement concluded. The online marketplace Meesho sent a legal notice to some social media influencers as well as those who approached those influencers to participate in an alleged smear campaign against the company. Social commerce app Meesho has legally notified some social media influencers and their agencies for defaming the company. It`s unclear which law Meesho`s footprint blames influencers. Moneycontrol, which saw a copy of the report, reported that the legal notice required influencers to disclose who the marketer who attributed the content to them was and that they apologized to Meesho. Recently, several influencers posted allegedly critical tweets on Twitter against the company, which tagged its investors @Ravisutanjani @i_Udita @Meesho_Official @viditaatrey Ditto girl, ditto. This is from March 2022. @Meesho_Official.

t.co/1bFbnYo1sU Founded in 2015, Meesho, backed by SoftBank, was last valued at $4.9 billion in September 2021, when it received $570 million from Fidelity and B Capital. The company, which doubles direct-to-customer sales compared to its original retailer-led model, targeted small and medium-sized sellers on its monetization platform with a performance-based advertising model. “Aashima Arora and I came out publicly, sharing that we wanted to defame Meesho, and we refused to record this activity and also shared a screenshot of it,” Udita Pal, a businesswoman, said in one of her tweets. Arora said she was contacted to publish an Entrackr article in March 2022 with a negative tweet to defame Meesho`s reputation. Several tweets from influencers cast a negative light on the company`s decisions and have labeled Meeso investors in the same way. Through a now-deleted tweet in which the activist`s mobile phone number was visible, Meesho traced the number back to Shah. Arora reposted the screenshot after scratching the number, confirming that it was Shah`s contact number. Analysts say coordinated attacks on social media have taken place in the recent past. During the Covid-19 outbreak, campaigns have been used to spread false information about the disease, and bot-attacks like this are also carried out during election seasons to misinform the public or hide facts.

This method is now also used against companies. Social media users who had thousands of followers were invited to talk to Meesho and its investors on their profiles across all platforms. These influencers were guaranteed monetary benefits in exchange for these positions. According to a statement from Meesho, the campaign to defame the company came to light on June 2 when Twitter user Ravisutanjani Kumar pointed out that several social media users had posted similar tweets identifying the company`s investors to damage its reputation. On Tuesday, the company also announced that average daily orders on its platform increased 5-fold year-over-year to 2.4 million in the January-March 2022 quarter. The statement added that Meesho increased its 3PL shipments by 16% for the period. Influencer marketing is the worst thing that has happened on social media – people get paid thousands for. t.co/NKX902pnqh After the tweet, other social media users confirmed that they had been asked to leave negative reviews for money.

The move comes shortly after Meesho co-founder Vidi Aatrey took to Twitter to talk about influencers who were talking negatively about the startup. He said the negative reviews against the startup were “paid influencers who have spread rumors over the past few months.” @Ravisutanjani was offered a huge amount of money to post exactly that thing I declined and later deleted the person. t.co/viQZ4jrwrz Shah, an entrepreneur and digital marketing expert, is a prominent figure in the social media ecosystem. The 22-year-old is known for developing social media strategies for brands such as SkillShare, Airtel, Hewlett Packard Enterprise, LINE and Automation Anywhere. On June 2, 2022, Twitter user Ravisutanjani Kumar (@Ravisutanjani) discovered a concerted campaign against Meesho, in which several influencers posted a series of tweets identifying the company`s investors with the aim of damaging the company`s reputation by spreading lies and lies. After the presentation, some influencers confirmed that these tweets were paid promotions, while others deleted their posts,” Meesho said in a statement. Four influencers highlighted by Kumar – Zinal Shah posting about startups; Rajesh Shah, an investor; Mahima Jalan, personal brand consultant; and Ashish Jain, a sales professional, had shared an Economic Times report on the company`s cost-cutting efforts and tagged investors in the company. Although the tweets are all different, they link to the same article and identify investors. Despite the controversy, Zuckerberg has INR 16,189 crore reasons to smile: Behind the scenes of Meta`s India ad campaign In the same thread, Udita Pal, co-founder of Salt, shared screenshots of her conversation with such a marketer (name withheld) and asked if she would be able to make a similar tweet. A similar tweet was shared by Aashmia Arora, chief investment officer, Polygon, who also added that she was declining to participate in the campaign, as was Pal. The company`s statement added that some of these influencers confirmed after the exposé that the tweets were paid promotions, while others deleted their posts.

TeraReach`s name has been removed from SocialMedia Grid`s client list. The problem arose when Testbook`s vice president, Ravisutanjani Kumar, created a collage of screenshots of Twitter posts and claimed that a campaign against Meesho was underway. He compiled posts from several influencers who had posted a series of tweets identifying the company`s investors, Sequoia and Elevation Capital. In his tweet, Kumar said influencers on the platform are well paid to vilify a particular startup and posted four snapshots of supportive tweets. The tweets in question criticized the same message from ETTech about Meesho`s decision to cut costs when money is scarce. Meesho declined to comment on Inc42`s investigations into who were the individuals involved in carrying out the alleged smear campaign.

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